Top Beauty Retail Apps in Ghana: Q3 2025 Performance Review

In the third quarter of 2025, the beauty retail app market in Ghana saw varied performance across the top five applications on a unified platform. Here’s a breakdown of the trends in weekly downloads and active users for each app, based on data from Sensor Tower.

FM Cosmetics - Beauty Shop showcased a stable download pattern throughout the quarter. The app began with 313 downloads in early July, experiencing minor fluctuations before peaking at 362 downloads in early August. The downloads then tapered off, ending September with 292 downloads.

Think Dirty – Shop Clean experienced a dramatic spike in downloads, particularly in early September, reaching 681 downloads, up from an average of around 100 earlier in the quarter. Active users also saw a significant rise, peaking at 2.7K in that same week, before settling at 1.9K by the end of the month.

StyleKorean had a varied performance with downloads fluctuating between 42 and 151 throughout the quarter. Notably, the app saw an increase in active users, reaching a high of 551 in mid-September, indicating growing user engagement.

MEDICUBE showed a sudden increase in downloads mid-September, with numbers jumping from 28 to 675 in just one week. This surge was mirrored in active users, which rose from 20 to 488, maintaining a steady presence around 460 through the end of September.

Finally, Oriflame maintained a consistent download rate, with numbers hovering around 60 to 120 throughout the quarter. Active users remained stable, averaging around 1.2K, with slight increases noted towards the end of September.

For more detailed insights and data, visit Sensor Tower. These trends provide a snapshot of the dynamic beauty retail app market in Ghana, reflecting user engagement and interest throughout the quarter.